Lucky’s CharmWorld by Candy Land is being introduced as a fun way to help familiar celebrate St. Patrick’s Day and it remixes a nostalgic childhood game. The special edition of the classic board game invites players to embark on a magical adventure with the beloved cereal mascot, Lucky the Leprechaun. Players are tasked with trying to catch the elusive character as he meanders through locations like Hearty Pines, the Clover Field and Rainbow Ridge, and become the first one to reach the pot of magical charms at the end of the rainbow.
Inspired by the marshmallow cereal pieces, there are magic charms that appear in the game, each of which has a special power of its own.
To support at-home and virtual St. Patrick’s Day celebrations, the brand is also introducing a limited-edition cereal.